Unlocking Paths to Profitability and Growth
Discover how Microsoft partners drive success with innovative solutions and strategic collaborations.
Driving Innovation Through Microsoft Partners
In today’s rapidly evolving business landscape, innovation is crucial for success. Microsoft is at the forefront of this transformation, partnering with organizations to drive digital change and enhance business processes. Over 400,000 Microsoft partners worldwide play a vital role in making small businesses more productive, nonprofits more effective, multinationals more competitive, and governments more efficient.
0 %
of Microsoft's commercial revenue flows through partners
0
more than 7500 partners join the ecosystem each month
0 %
partners transacting via CSP serve more than 2M customers, a 52% increase over the past 12 months
0 %
partners transacting via CSP grew 31% in the past year
Partner Paths to Profitability and Growth
To understand the value of being a CSP Reseller and being part of the Microsoft partner ecosystem, Microsoft commissioned an IDC study to identify key drivers of partner profitability and growth. This research, which included a survey of 765 Microsoft partners globally revealed that those realizing the greatest economic benefits are the ones who invest deeply in their Microsoft relationships, develop unique intellectual property (IP), and leverage co-selling opportunities.
Microsoft’s commitment to co-innovating and going to market with tailored solutions is helping partners address digital imperatives and thrive in a competitive market. By partnering with Microsoft, you can unlock new opportunities for profitability and growth.
Economic Value of Partner Activities
The IDC study segmented the Microsoft partner ecosystem into three categories based on revenue generation activities: resale-led, services-led, and software-led. Each type of partner activity yields different economic values in relation to their partnership with Microsoft, leading to varied economic outcomes.
The IDC study segmented the Microsoft partner ecosystem into three categories based on revenue generation activities: resale-led, services-led, and software-led. Each type of partner activity yields different economic values in relation to their partnership with Microsoft, leading to varied economic outcomes.
Four Pillars of the Modern Partner
Discover what it takes to build a successful, profitable cloud business.
Incentives for Partners
Achieving a Microsoft partner designation not only enhances your credibility but also unlocks a range of valuable incentives designed to boost your profitability and growth. Through the Microsoft Commerce Incentives (MCI) program, partners can benefit from both transactional incentives and additional support for pre-sales and post-sales activities.
By leveraging these incentives, Microsoft partners can enhance their service offerings, improve customer engagement, and drive business growth. The combination of financial rewards and strategic support positions partners to achieve greater success in the competitive technology landscape.
Unlock Your Business Potential: Explore Microsoft Incentives Today!
Interested in learning more about Microsoft incentives and how they can benefit your business? Contact us today to explore the opportunities available and discover how you can maximize your profitability and growth with Microsoft.